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Bare Escentuals Targets the East

Company sees growth in minerals in Asian region.

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By: TOM BRANNA

Editor

At the end of the day, a polished base is the cornerstone of a pretty face. Leslie Blodgett – the founder of Bare Escentuals, soon to be acquired by Shiseido – is capitalizing on this concept with a global mission to target international markets such as Asia, according to recent reports. The chief executive officer of the mineral makeup giant recently hosted information sessions for Japanese beauty editors. Bare Escentuals is preparing to open its first Japanese retail point in T...

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